Planning Your Business in the Horse As Healer Professions

Planning Your Business in the Horse As Healer Professions

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This book is an excellent resource for coaches, therapists, educators and horse lovers interested in equine-guided education, equine assisted therapy, or equine experiential learning on how to plan your business in the 'Horse as Healer/Teacher' profession. Ariana Strozzi, pioneer in incorporating horses into the self-development process since 1989, shares her knowledge as a business owner, leadership coach and equine guided educator by defining a clear path to visioning your work and creating a successful business. 

With the tender nudging of a broodmare and stallion-like business acumen, author Ariana Strozzi provides a dynamic and indispensable guide to developing a successful business for people interested in the emerging field of equine-guided education, equine assisted therapy, and equine experiential learning. This book provides a spiritual and inspiring account of how to be the difference you want to see in the world with clear vision and practical knowledge. Topics include shifting paradigms from natural horsemanship to ―horse as healer/teacher,‘‘ horse and human skills required, understanding acronyms, what to call what you do, choosing a training program, successful skills of a business owner, creating your vision, preparing a business plan, administration, marketing, finances, facility and horse selection, insurance, permits, code of ethics, and more. Whether you are just starting out or have an established business, gain new insights on how to succeed in this new and exciting field from a true trail blazer.